South West Regional Development Agency
Project Specification
- The concept, planning, implementation and delivery of direct marketing campaigns by assisting South West Regional Development Agency to deliver accurate, inspiring, professional communications to meet the brief.
- Database advice, design, layout and implementation as well as cleansing before mail-out.
- Working to corporate guidelines.
- Copywriting, marketing and corporate communications, headlines, calls to action, by-lines, consistency and proofreading.
- Bulk mailings of the brochure, AGM, postcard, letters, CD, Christmas Card.
- Response handling, including data capture, and updates to database and formatting the response statistics.
- The printing of last minute, ad hoc items.
- Management of all aspects of the project including print, workflow, launch and event. Relationship between external/internal contributors.
- Accommodating changing schedules while still ensuring first class delivery at
all times.